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November 3, 2016

Aetna, Apple Watch & the Integration of Wearables in Healthcare

Aetna, which provides health insurance coverage for 23 million Americans, recently decided that the wellness benefits offered by the Apple Watch make it a worthwhile investment to make for its customers. In a groundbreaking collaboration, Aetna will start subsidizing a portion of the cost of Series 2 Apple watches. The initiative is still in the […]

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November 1, 2016

Digital Strategy Takes Visa Everywhere They Need to Be

A company-wide commitment to adaptation has transformed Visa from a tradition-bound payment and financial giant to an agile technology company processing 56,000 transactions per second. Visa was once all about plastic cards, but those cards (while still vital) are now merely one small element in the wide array of connectivity offered by this digital powerhouse. […]

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McDonalds-CDO-is-Guiding-their-Digital-Transformation

October 27, 2016

How McDonald’s CDO is Guiding their Digital Transformation

When McDonald’s announced that they had hired Atif Rafiq straight from Amazon’s Kindle division to be their new CDO, it signaled the arrival of new era of digital transformation in the fast food industry. As the wave of digital transition continues to sweep through every industry, it’s illuminating to examine how traditional companies are successfully […]

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messaging-apps

October 25, 2016

Messaging Apps & Omni-Channel Customer Experience in Transportation & Logistics

Improving customer experience by increasing reliability and staying competitive means going the extra mile to reach out to your customer base. If you’re seeking to improve efficiency throughout your logistics and transportation company, SMS messaging technology offers valuable options. These innovative solutions help you provide high-quality service, reliability and transparency, while also building employee engagement.

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omnichannel-engagement

October 20, 2016

How Retail Is Mastering the Omni-Channel Customer Experience

The apparel sector has always thought itself to be somewhat immune to competition from Amazon, but now there’s a profound change happening in retail that the industry cannot ignore. Digital is set to disrupt apparel, just as it has disrupted books, media distribution, photography and dozens of other industries. If your apparel company is going

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virtual-reality

October 18, 2016

Virtual Reality & the Changing Retail Shopping Experience

With a growing number of younger consumers drawn to the unique experience offered by AR and VR, retailers are interested in using these emerging technologies to build a greater competitive advantage and increase customer affinity for the brand. Virtual reality (VR) and augmented reality (AR) are right at the intersection of retail and technology. As

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October 13, 2016

Virtual Reality for Workplace Safety in the Industrial & Manufacturing Industry

The immersive power of VR holds the potential to reintroduce and magnify the in-person learning that was once part of apprenticing and learning a physical trade. Training is important, and this axiom holds true across all industries, business sectors and verticals. Even one of Hollywood’s latest offerings is a case study for the vital importance […]

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October 11, 2016

How The Digital Customer Experience is Transforming Museums

Museums are now using digital technology to understand and build better customer experiences to help curate and customize a specific journey for each individual during their visit, while enhancing the institution’s relationship with each individual user. Since as early as the sixth-century BC, museums and their curators have been careful keepers of culture. They have […]

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How-banks-approach-digital-transformation-infographic

October 6, 2016

American Express needs to Exploit its Digital Advantage over Visa & Mastercard

The challenge for AmEx is to avoid using its data advantage solely to drive traditional marketing, and to aim for more than an increase in consumer spending. Have you been following the troubled course of American Express in the past two years? After an extended “annus horribilis” that saw the company’s market value drop by […]

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October 4, 2016

How Traditional Banks Should Invest in and Benefit from Fintech Startups

To remain competitive in this new landscape, financial institutions are investing in emerging fintech companies through a range of approaches. These include setting up in-house venture capital funds, as well as sponsoring innovation labs and incubator programs.

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September 29, 2016

How APIs Are Powering Digital Transformation in Healthcare

The ability to manage APIs in such a way as to protect sensitive personal information is central to today’s healthcare providers, so a basic understanding of what these superbly adaptable tools have to offer is important. For some time, healthcare productivity has lagged behind other sectors. In response to the consumerization of healthcare and outcome-based […]

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September 27, 2016

Digital Transformation in Insurance Is Finally Achieving Liftoff

According to a 2014 survey, 79 percent of consumers say that over the next few years, they expect to use online resources for insurance purchases. The insurance industry tends to operate along traditional lines, and insurance companies with deep roots have been slow to adopt digital tools and business models. Outdated organizational structures and legacy […]

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September 22, 2016

How Sephora Is Revealing the Future of Augmented Reality in Fashion

Fashion’s experience-based nature makes it the perfect candidate for augmented reality, clothing and accessory brands are expected to far surpass other retail sectors in AR adoption during coming months. Although virtual reality has stolen many headlines this year, augmented reality (AR) and its unobtrusive informational overlay actually has greater potential to dominate industries moving forward. […]

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September 20, 2016

How Data Visualization Is Driving Results in a Challenged Apparel Industry

Utilizing big data successfully is more than just collecting and aggregating information; it also requires using analytics and predictive science to formulate strategies that work. For apparel retailers, it has long been a lack of information on customer needs and the latest trends that have made it difficult to capitalize on certain opportunities. Thanks to […]

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September 15, 2016

Understanding Digital Organization Models for Commercial and Regional Banks

Banks that can successfully implement a contemporary, agile digital organization model and establish a company culture that embraces rapid responses to opportunities innovation will be better equipped to maintain their position in financial services. The banking industry has been engaging consumers at the digital level since electronic transfers and ATMs. Despite this early-adopter status, few, […]

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September 14, 2016

How Liquor Manufacturers are Leveraging Digital Capabilities

Now that the doors to social media have been opened wide for liquor manufacturers, your brand is able to share its identity in numerous fresh and powerful ways. The alcoholic beverage market tends to be fickle, and the tastes and preferences of consumers are highly changeable. To keep up with customer expectations, liquor manufacturers need […]

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September 9, 2016

What Digital Transformation Means for Miners

Just as sophisticated telescopes have achieved methods of discerning the elemental makeup of a distant planet, so mining sensors are transforming the exploratory processes. If you’re familiar with the mining industry, you know that worldwide, miners are experiencing unprecedented pressure. Commodity prices are dropping, while at the same time, yield and ore grade are declining. […]

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September 6, 2016

Why the U.S. Government Is Still Behind in Digital and What the New President Should Do About It

Digital is reshaping the way people think about how government addresses their needs, and some of the best examples of this approach can be found in small communities across the world. The 2016 presidential election has been many things — long, loud, surprising, contentious, intense. But over the course of nearly 18 months of campaigning […]

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