Digital Approach
We accelerate micro-transformation for your company’s digital products and user experience to solve complex business problems. At the end we provide an interactive prototype, a defined Minimum Viable Product and North Star user experience process, supported by market research, human insights and analytical data.
Understand
To kick off Lab, we’ll learn about your company’s priorities, successes, and obstacles. We’ll choose our Lab Challenge and define desired results to measure our success.
Imagine
Together, we’ll brainstorm as many solutions as we can for the Lab Challenge. We’ll create user journeys and lightweight prototypes to quickly bring our ideas to life.
Focus
We’ll evaluate the impact of our ideas by testing them with users and researching digital success stories. We’ll use what we learn to prioritize the solutions that should work best.
Create
We’ll design interactions and prototypes that bring our best solutions to life. We’ll prioritize the pillars of Functions Experience, Style and Technology depending on your needs.
Experiment
As we create, we’ll continuously test our solutions with real users to measure their impact. As we learn what works, we’ll iterate our designs so we land on the most effective solutions.
Catalyze
We’ll finish by building an action plan to bring our Lab solutions into the real world. We’ll present this plan, the designs we created and the insights we learned at a final demo to kick off our next steps.
Team
Lab Teams work in Pods: self-governing mini-startups focused 100% on your company’s digital transformation.
Client
Works with the team day-to-day to ensure the vision meets business objectives & reflects brand values
Visual Designer
Designs simple, beautiful digital interfaces that people love
Experts
(e.g. your team, industry or subject matter experts) Consulted any time specialized input needed
Product Manager
Synthesizes business, design, and technology to deliver a valuable product vision
Technology Specialist
Evaluates and defines technology solutions that support the team’s vision
UX Designer
Designs meaningful user journeys and experiences based on insights gained from customer research
Developer
Builds testable prototypes and technology proofs of concept that bring the team’s vision to life
Spirit
Our approach transforms design and development processes with an atypical accelerated, entrepreneurial design process focused on spreed and imagination.
Traditional Approach
- Long development cycles
- Siloed creation
- Popular opinion
- Technology-first
- Waterfall process
Lab Approach
- Rapid, iterative builds
- Collaborative ideation
- Informed creativity
- User centered design
- Lean, agile process
Results
We’ll end Lab with a defined solution that’s ready to move forward toward launch. Lab results are tailored across our four pillars of user design based on your needs and priorities.
Function
What are the interactions, features, or attributes that will be most successful?
Experience
How should the product be designed so it’s easy and satisfying to use?
Style
Which visual style will be the most emotionally engaging for your users?
Technology
Which technology solutions will most efficiently empower your product?
Next Steps
Launch a New Lab Challenge
We’ll address another business priority by defining a new Lab Challenge and repeating the process.
Build & Release a Solution
We’ll release a Lab solution in market after building and testing in our Agile Development process.
Define a Digital Strategy
We’ll build on the solutions tested in Lab to define an overarching Digital Strategy addressing the Lab Challenge.
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